CancerGroup.com Advertising Policy

Most medical and health information/education sites on the World Wide Web, like their counterparts in
print publishing, rely on advertising, including banner advertising, grants, and sponsorship of some Continuing
Education programs. In order to ensure editorial integrity, CancerGroup.com has established the following
principles governing the acceptance and display of advertising on the CancerGroup.com site:

1.CancerGroup.com shall have sole discretion for determining the types of advertising that will be
accepted and displayed.

2.Advertising on CancerGroup.com shall comply with the laws and regulations of the United States of
America, the country in which the site is based. Any other CancerGroup.com sites established in
partnership within any other country shall also comply with the laws of the country in which the
site is established and maintained.

3.CancerGroup.com retains the right to reject advertising of any kind, and will not accept advertising
that, in CancerGroup.com's opinion, makes unsubstantiated claims of therapeutic benefit for particular
products. In addition, CancerGroup.com will not accept advertising in any form for any products or
services known to be harmful to health (e.g., tobacco products), nor knowingly accept
advertisements or grants of any kind from companies that manufacture such products directly or
through their subsidiaries.

4.Under no circumstances shall CancerGroup.com's acceptance of an advertisement be considered an
endorsement of the product(s) advertised or the company that manufactures it.

5.CancerGroup.com will make every effort to avoid publishing advertisements from only a small number
of sponsors and will seek to avoid having specific content within online peer-reviewed journals and
journal articles either juxtaposed with advertising from or supported by single sponsors within a
related therapeutic area.

6.CancerGroup.com maintains a clear separation between advertising and editorial process and decision
making; current or potential sponsors may not dictate the form or substance of the editorial content
appearing on the CancerGroup.com site. CancerGroup.com's editors have full responsibility for ensuring
compliance with the entire CancerGroup.com advertising policy.

7.CancerGroup.com will not sell advertising for a specific product on the condition that it will appear in
the same location and at the same time as a specific article mentioning that product.

8.CancerGroup.com readers should be able to readily distinguish between promotional and editorial
material. Toward this end, CancerGroup.com will not run "advertorial" content that is not clearly
identified as such.

9.CancerGroup.com will consider for publication, within appropriate editorial context, all criticism of
advertisements or the CancerGroup.com advertisement policies.

10.Any single-sponsored areas within the CancerGroup.com site will be developed and maintained under
the rules for supplements outlined by the International Committee of Medical Journal Editors.

11.Advertisers will not influence the way any search results for specific information by keyword or
topic are displayed on CancerGroup.com. CancerGroup.com will post all of the variables used to determine
relevance ranking and the order of search results presented to CancerGroup.com viewers.
CancerGroup.com reserves the right to feature original CancerGroup.com material or content within search
results, and any such hierarchy will be free of any influence from advertisers.